The market for oral beauty products in the hair care category is growing rapidly. Today, 50% of consumers worldwide are buying or will buy oral supplements for hair health. Some of the top consumer concerns in this growing market relate to hair loss, hair strength and thinning issues.
In a global survey, 20 percent of respondents indicated that they were anxious about thinning hair.
Why the 'Hair Growth' Category is a Big Opportunity in the Supplements Market
More consumers than ever in the oral beauty market are looking for solutions to nourish and promote beautiful hair from within. The oral hairdressing market is forecast to grow at a compound annual growth rate (CAGR) of 10% between 2021 and 2025. One segment of this market that offers manufacturers a particular opportunity is nutritional supplements for hair loss.
Even though aging is an important factor in hair loss, the problem doesn't just affect older people these days. Hair loss is also a concern for many consumers of all ages and circumstances.
Adult women: As women age, reductions in estrogen levels can lead to hair thinning, causing temporary or even permanent hair loss .
New mothers: Hormonal changes during pregnancy may lead to excessive hair loss.
Millennial and Generation X Men: Most Men Face Some Progressive Hair Loss and Androgenic Patterns in Their Lifetime.
Reasons Behind Hair Loss
Our hair follows a 4 stage growth cycle
As each hair cell goes through its cycle, the hair-producing cells, known as keratinocytes, remain active and promote the growth of new hair cells.
That is, when each hair reaches its shedding phase, it can be replaced by newly formed, growing hair - ensuring a full, healthy head of hair. However, if hair cells reach anagen or catagen prematurely, hair loss and hair thinning can occur.
Collagen Peptides Offer a Science-Backed Sustainable, Clean, Easy Option to Hair Growth Supplements
The findings suggest that collagen peptides are a viable option for manufacturers looking to satisfy consumers of hair health supplements.
Collagen also increases the mechanical strength of the hair. Additionally, in a consumer science survey, 67% of participants reported a significant improvement in hair quality after taking a daily oral collagen peptide supplement for 3 months.
The formulation and application advantages of collagen can help practitioners in the health and nutrition industry to develop the solutions consumers are looking for, that is, clean label, traceable and high-quality products that bring added value.
Post time: Feb-01-2023
